Prudential California Realty’s Advantage Programs

• Bridge Loan Program: This program offers loans for down payments on their next home and payment is not due until I sell your previous home.
• Cosmetic Repair Program: This program loans you money to repair or remodel your home to prepare it for sale.
• Default Prevention Program: If you are in jeopardy of losing your home, I can arrange payment of your delinquent payments, so I can have enough time to sell your home at a fair market price.
• Guaranteed Sales Program: If I can not sell your home in 120 days, Prudential California Realty will buy it.

Contact me for details of these programs.

When you are selling your property you want an agent who can market your property to get the maximum price in the shortest amount of time. I have over 20 years of experience in Corporate Sales and Marketing . I am known for effective marketing campaigns which will get you the maximum profit on your Home or Investment property.

5 Critical Considerations When Selling That Can Save You Time and Money.

1. Select the right Realtor. Not all licensees are Realtors who are subject to the National Association of Realtors Code of Ethics. Have they invested in their careers and education? Have they elected to be with a company that has a great reputation and aids them in providing world-class customer service? Or have they cut corners, thinking you won’t notice? Besides experience, do they have the tools, technology and marketing power to deliver? If they make a mistake, will their company be there to stand behind their work? Are they a skilled negotiator? Who is best suited to represent your interests?
   
   
2. Price Based on the Market, Not Emotion. Unfortunately, the Buyer just does not care about your problems or what you need from the sale of your property. They comparison shop, it’s just that simple. Besides, even if someone is willing to overpay, their lender wants to know that the property supports the loan. Over-improvement do not support value. It’s tough to be weeks into the process only to have an appraiser kill the deal or force you to lower price. Over-pricing often results in wasted time, additional expenses and payments, and a shop-worn property.
   
   
3. Have the Right Marketing Plan. Besides price, the property must show well. Hard selling turns Buyers off, so it’s best that you not be present during showings. Does your agent offer professional property Features Brochures, exposure through advertising such as newspapers and great presence on the Internet? Do they have their own Internet site to highlight your property. Can they offer you a marketing plan that you have confidence in?
   
   
4. Know Your Rights and Obligations. Have the purchase agreement and other documents explained to you in detail in advance. What are your liabilities for disclosure, lead based paint issues and myriad other things? Should you offer a Home Warranty to possible buyers? How do you ensure that you are informed and in control?
   
   
5. Keep Control of Your Emotions. Uprooting your family is tough enough. Making decisions clouded with emotion only makes it tougher. Who is the right agent? What are their credentials? When do I need to move? How much marketing time can I afford? What happens if I overprice? Should I take the first offer seriously? When will there be another? What are my risks, obligations and liabilities? Will it close on time? Am I fully informed? All of these issues require clear thinking. It’s my job to worry so that you don’t have to!